You might have already bought it. Maybe you loved it. Maybe you hated it. Maybe you listened to the great Copyblogger radio show about it. What is it? Enchantment: The Art of Changing Hearts, Minds, and Actions . Its Guy Kawasakis most recent book, and it was a smash hit. But this post is not about that book. Sorry, Guy. Instead, this is a post about the myriad triggers that lead readers to pick up a copy of Enchantment and about the strategies Guy Kawasaki has used to make himself one of the most likable authorities around. This is a post about how you can make a little bit of that Kawasaki magic work for you and it all starts with creating a stamp of approval. Why you need a stamp of approval Guy Kawasakis ventures carry a stamp of approval that catapults his books to bestseller lists before theyre even released. Get your hands on that magic stamp, and you can catapult your own work your blog, your product or service, your business to heights youve never seen before. Im not go...