How to Stop Marketing (And What to Do Instead)

sign observant No Salesmen Or Agents

Back when we took copywriting clients, we had one request which seemed to come up over as well as over again.

I dont wish to do any selling or selling, a client would say. we only really hatred all which stuff. It creates me feel sleazy as well as sum as well as we dont wish my name associated with it as well as we dont wish to have anything to do with it.

But, um, we dont wish a commercial operation to die.

Is it hopeless? Is there anything we can do for me?

You competence consider we laughed at this person as well as told him to enjoy being broke. But no.

Actually, we can help we with that, we said. No problem, we wont do any marketing. Heres what were going to do instead.

Instead of marketing, were only going to communicate. Were going to speak to your customers as well as explain who we are, how your thing will make their life better, as well as then well spell out exactly what they should do next. Would which work for you?

Instantly we could hear a highlight warp out of their voice. Oh my god, which would be amazing. Can we really do that? Thank you!

This, ladies as well as gentlemen, is why packaging is so important.

Dont overcomplicate

If Don Draper had this client, he would have called him an idiot. But he still would have sealed him for a fat account, as well as done some stellar work upon it. Then he would have slept with his wife.

Don Draper was in promotion before people got confused. He knew which warning regularly boils down to shockingly elementary principles.

If selling creates we throw up in your mouth a little, quit doing it.

Instead, only let your intensity customers know who we are.

Let them know how your thing will make their lives better.

And tell them, really clearly as well as specifically, w! hat to d o next.

No selling required. ;)

About a Author: Sonia Simone is CMO of Copyblogger Media as well as owner of Remarkable Communication. Follow her upon twitter as well as let her know only how much we hatred marketing.

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