Copyblogger Weekly Wrap

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By the time you read this, if Im lucky, Ive been to Blogworld Expo in New York, having presented a blockbuster session which wowed crowds who, overwhelmingly grateful, lavished much affection and chocolate on me, and have returned, safe and sound, to great fanfare and welcome.

If Im not lucky, Im still sitting in the Cleveland airport. You know waiting for my flight to New York, delayed due to nasty storms.

Dont let ANYONE tell you that theres anything worse than being stuck in Cleveland.

So for those of you in nicer climes, heres what happened this week on Copyblogger:

Monday:

What Don Draper Knows That You Dont About Persuasion and Success

That Don Draper sure has a way with words, and this post is a virtual encyclopedia of some of his greatest hits and what you can learn from them on a whole bunch of topics. I love greatest hits. In fact, I remember when I was 10 years old and bought Ray Parker Jrs Chartbusters greatest hits album. The only problem was that Ray only had one chartbuster with the theme song to Ghostbusters. The rest was crap. You know what? Greatest hits albums are lame. I hate you, Ray.

Read the full post here.

Tuesday:

How to Kill Writers Block and Become a Master Copywriter in Only 3 Hours a Day

Theres a little ritual in this post thats pure gold, and surprisingly, it doesnt involve tall hats, robes, or goats. What it does involve is breaking through writers block, and its pretty cool even if it means not distracting yourself with Twitter. Also, on a side note, I want to complain b! ecause I stared at the wall as directed for 33.33 minutes and all I ended up producing was a fourth Twilight book.

Read the full post here.

Wednesday:

7 Tips for Falling in Love with Your Blog All Over Again

This is a post about falling in love with your blog, dating it, marrying it, getting it pregnant, and then opening a joint checking account with it. If your blog is stagnating and youre getting bored with it, you might want to try some of these really cool tips because theyll make you productive again, so that you and your blog can grow old together.

Read the full post here.

Thursday:

What 8 Best-Selling Magazines Can Teach You About Irresistible Content

I actually thought this post might include an adult magazine element, given the neon sign photo accompanying it and some of the salacious posts weve seen on Copyblogger lately. Instead, we got mainstream magazines and tips about the content that keeps them popular. But I guess that makes sense since its not as hard to figure out the content secrets of those other magazines.

Read the full post here.

Friday:

Check Out the New StudioPress.com

Studiopress.com got a facelift! You should check it out. Now its an even prettier place to get all the themes you could ever want. And also, the P.S. on this one tells us that the IMfSP podcast is taking the week off. Starting the long holiday weekend early, are we? What a bunch of slackers.

Rea d the full post here.

This weeks cool links:

  • A marketing lesson from the apocalypse: Really the only problem I have with this post is that it implies that people wanted to believe the end of the world was due last Saturday. Otherwise, peachy.
  • Testing Whats the Big Idea?: You wont know what works if you dont test it so what should you test, and how often? (This also reminds me of Mitch Hedbergs round-about way of finding out if he has AIDS: I just ask my friend Brian, Brian, do you know anyone who has AIDS? No? Cool. Because you know me.)
  • Closer to the buy button?: Holy crap! Are we finally allowed to start working on brainwashing as a marketing tactic? Its on the horizon, folks!
  • Why Bloggers Should Also Be Freelance Writers: I love this practical approach to writing for a living you dont need to just blog and pray if youre smart!

About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website. (Thats cheap as in inexpensive, not as in tawdry.)


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