Should Your Content Aim for Traffic or Conversion?

image of lady making the decision

Which articles capture reader attention, bringing we some-more traffic, some-more tweets as well as Stumbles, some-more eyeballs upon the page?

Which articles convert, bringing we some-more subscribers as well as sales?

And how do we roll out the plan which maximizes the identical tiwn stroke of captivate as well as conversion?

Head to your local newsstand. The best captivate as well as acclimatisation techniques have been dark between the pages of dual really opposite magazines: Cosmopolitan as well as The New Yorker.

Cosmopolitan articles attract

Why does the Cosmo-type essay capture some-more attention?

77 Sex Positions in 77 Days
75 Crazy-Hot Sex Moves
10 Cheap Fun Date Ideas
117 Style Ideas Already in Your Wardrobe

Seriously 77 sex positions in 77 days?

Thats the lot of every day practice though the sex isnt whats actually attracting readers.

We find it unfit to walk past anything which gives us seven, seventeen, or 7 hundred ways to do or grasp something. Were greedy, as well as were captivated to articles which feed the lust for excess even excess information.

Most of us have been suckers for list posts.

Mostly the articles have been only bullet points stacked up against each alternative which go upon forever. Sometimes theres some meat to the bullet points, though mostly (especially in Cosmo) its only points.

This of march gives we the feeling which youre learning something as well as we have been though theres no abyss to the knowledge.

Cosmo-type articles have been light reading. And we similar to light reading.

Gossip magazines sell similar to hotcakes for the reason. And only in box youre meditative captivate is particularly the womens-interest repository strategy, youll! find me ns magazines do it too.

Mens Health as well as Money regularly includes light-reading articles upon their covers similar to How to Get Rock-Hard Abs as well as 7 Secrets to the Richer Retirement.

In fact, for years Mens Health ran radically the same four covers over as well as over again. They figured out the headlines as well as formats which were many in effect as well as they only kept using the same ones.

Add light celebration of the mass as well as the huge list together as well as what do we get? The guarantee of the lot of report without putting much work in to get it.

No consternation we find them so attractive.

Cosmo-style calm gets retweeted, common upon Facebook, as well as sent around all the alternative social media channels some-more often, as well because everyone knows alternative people have been captivated to this kind of format. And by sending it on, it makes the chairman who posted it appear some-more attractive by association.

If we emanate articles which suggest Cosmopolitan-style headlines as well as light, easy-reading body copy, we will get the same formula which Cosmo has gotten for decades upon end. And those formula have been really good indeed. (Thats the single reason Copyblogger has recommended Cosmo as the good apparatus for title inspiration.)

New Yorker articles convert

The New Yorker produces in-depth, well-written articles which expostulate home the specific point.

When we write articles in which same style, we stir the heck out of your reader. They see youre smart. They see we know whats starting on. And they see we can discuss it them something they dont already know.

That sense is so powerful which the reader is compelled to examine further to see what else we can discuss it them. The some-more in-depth articles they find, the some-more they consider youre the intelligent chairman to check in with mostly as well as the harder it is for them to resist the Subscribe button.

This doesnt only! apply t o text articles, though to video as well as audio as well. An in-depth square in text, audio or video sucks we in. The some-more time we outlay reading, listening or examination something, the some-more keen we have been to follow up with the source.

Those of we who have read the back-of-magazine articles during The New Yorker competence be disturbed this equates to we have to write incredibly prolonged articles. You dont.

Being interesting is distant some-more important than starting upon as well as upon about the topic, as well as even The New Yorker has plenty of reduced pieces which still suggest good insight.

For the New Yorker-type article, we need depth, detail, as well as analysis. Those 3 things commission your reader the lot some-more than Cosmo-style fluff.

Put some-more in-depth item as well as research in your writing, as well as youll see your acclimatisation rates skyrocket.

So which is the best strategy?

It depends upon you, of course. Some blogs only similar to some imitation publications have been driven almost entirely by Cosmopolitan-style headlines as well as copy. Others have been driven by the New Yorker style.

But we dont actually have to choose.

Youll notice which even Cosmo includes during least the single in-depth essay per issue. And The New Yorker regularly has the integrate short, lighter equipment up front. Heck, even Playboy made the name for in-depth articles as well as attention-getting pin-ups.

You can use both of these strategies during the same time. And we should.

A vital mixture of both sorts of articles will not only capture the incomparable number of clients, though additionally get we greater conversion.

You can additionally interlink articles, so which the Cosmo-style reduced essay leads to the some-more in-depth New Yorker-type article. Or the Cosmo-influenced title can lift the reader in to the square with some-more abyss than Cosmopolitan ever dreamed of.

In print, magazines ! routinel y separate the dual styles. The front of the repository has mostly short, light pieces; the back has longer, some-more in-depth pieces.

Online, we get to be some-more flexible. You can expostulate them from light material to deeper, some-more minute calm so they get the brilliant mix of both kinds of pieces (youll get good SEO benefits, too). Theyll be some-more captivated to we during the same time theyre inclined to modify as well as check in with we daily.

If we wish to capture courtesy (that equates to some-more traffic, some-more readers, as well as some-more social media sharing), go with Cosmo-style articles. At the minimum, make certain youve crafted the drop-dead attention-grabbing headline.

If we wish acclimatisation (that equates to subscribers as well as paying customers), gaunt toward New Yorker-influenced articles, with plenty of depth, detail, as well as courteous analysis.

And if we wish both, give your readers both. Copyblogger doesnt settle for only the single approach, so because should you?

About the Author: Sean DSouza offers the good giveaway report upon Why Headlines Fail when we allow to his Psychotactics Newsletter. Be certain to check out his blog, too.

P.S.

If youd similar to to get some-more trade as well as some-more acclimatisation for your site, be certain to collect up Copybloggers giveaway email newsletter, Internet Marketing for Smart People. It kicks off with the 20-part array featuring the really best advice upon how to grow your online business.