Tim Gunns Top 5 Tips for More Stylish Content

image of Tim Gunn

A little over the year ago, Brian Clark gave us the What Not to Wear guide to blogging.

Brian laid the grounds for the fundamental value in talking about whats not working. And if we havent read the post, clickity-click as well as get upon which as well as heres why:

We dont shift the damn thing when were right.

Being right creates us do only the same thing, time as well as time again until it become rote. Habit.

But being wrong ah dawning recognition.

When were wrong, we can shift things.

We can shift the direction, the strategy.

Or in the box of Tim Gunn, the clothes.

If we dont know Gunn, hes the vicious eye behind Project Runway as well as Tim Gunns Guide to Style. He knows what works, as well as only as important, he knows what doesnt.

We have to learn to have it work.

So in the interests of guidance as well as building the better blog, here are five things that, if I were to channel Tim Gunn (and which would be the fabulous as well as incredibly in vogue stunt), we competence be doing wrong with your blog.

1. SEO is not the brand new black

Im the huge air blower of the Scribe plugin to optimize content, as well as I have use of it often upon client blogs. Its the powerful apparatus which combines SEO as well as blogging in the single, easy-to-digest package, as well as its the no-brainer for any the single with the blog.

But we dont optimize any square of calm we create.

If we fill your complete broom closet with black, we have no versatility as well as we kinda screw yourself when youre in the mood for the dash of color.

Dont limit the incredibly powerful apparatus we have in blogging by contracting yourself 24/7 to the keyword-based strategy.

Yes, have an SEO strategy. Yes, emanate terrific calm thats optimized for search. Thats only! smart.

But starting upon to add to which with something of your own something thats not so simply optimizable is even smarter.

People share good content, not good keywords. If youve got the good thought for the post though it doesnt lend itself to SEO optimization, dont reason back. This is the single box when less isnt more.

2. Conversation never goes out of style

It seemed similar to such the good thought during the time.

If youre starting to wear those four-inch purple lead platform boots with the grained mustard yellow tights, we need to be aware which youre starting to cause the little buzz.

The blogging homogeneous is taking upon the luscious topic as well as removing the little major attention (not necessarily positive) in return.

In the blogging world, hum mainly finds we in your blog comments. When we strike the prohibited button, thats where we initial find out.

When we demeanour during good blogs, its not uncommon to find which the comments become even better than the post itself so let them.

If youve created something thats whipping up controversy, dont censor from your comments.

Embrace the buzz, both certain as well as negative. Learn from it. Dive in as well as chat. Your readers will appreciate we (and become even more loyal upon comment of it).

3. Engagement is the pass to style

Tim Gunn once said,

Perhaps the genuine tip to style is filling yourself to the absolute brim with engagement.

Engaging isnt only about asking for retweets as well as responding to comments.

Engagement is about removing out there as well as bargain the loyal lay of the land. Attending conferences, making connections, celebration of the mass other blogs, building relationships.

Start starting by your comments as well as clicking by to your commenters blogs. Read them. Get to know your fans as well as your opponents. If youre not doing this now, have it the to-do object the couple times the week.

Showing g! enuine s eductiveness is the least we can do to retaliate the reader for display an seductiveness in you.

Engage. Its the many in vogue thing we can do in the blogosphere.

4. Make it accessible

One of Tims many famous quotes is from the critique of the Project Runway contestants design:

It looks similar to pterodactyl from the happy Jurassic Park!

While I almost fell upon the building when I heard which one, it reminded me of the elementary fact: if no the single can figure out what youre perplexing to do with your content, we fail.

When we invite readers to outlay the little time celebration of the mass your content, have sure youre actually making sense.

That doesnt meant being hackneyed or starting face-first in to clich. It equates to regulating examples, situations, as well as metaphors which people can relate to.

If people have to work too tough to get your content, theyre starting to stop trying.

(And if we cant live though the occasional clich, try this cold clich finder. Because the truth is, sometimes the right clich is the perfect way to get your thought across.)

Dont be predictable though try accessible upon for size.

5. Carry on!

Great blogs dont only happen theyre built.

A fantastic blog is crafted, only similar to the conform pick up which shows up upon the runways. Designers as well as artisans outlay hours painstakingly formulating any square which creates up the collection, as well as they all work together.

It amazes me which Tim Gunn isnt the blogger, because he indeed knows how to have it work. So if youre seeking to build the blogging empire (or simply the single which creates we unapproachable of what youve built), remember which its all about community as well as critics.

Your community needs to be built as well as nurtured. Your calm needs to be made around their interests as well as desires. Theyre the ones who will buy your things as well as wear it proudly.

Your critics will g! ive we t hings to consider about as well as ways we can improve. While the little will be full of prohibited air as well as in love with the sound of their own voice, if we listen tough enough, there will be the little pearls of knowledge value stringing together.

And pearls go with everything.

About the Author: Erika Napoletano is the Head Redhead during RedheadWriting LLC, the Denver-based online strategies consultancy. Her blog, RedheadWriting, is the bastion for unpopular thoughts as well as brief advice delivered as well as consistently strives to contend what others wont (but should) about marketing, social media, business integrity, as well as life in general.

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