Amazon to allow library lending of Kindle books

The latest version of the Amazon Kindle e-book reader is shown in this undated publicity photo released to Reuters on July 28, 2010. Reuters picNEW YORK, April 21 Amazon.com Inc will start allowing users of the Kindle to borrow e-books from many US public libraries later this year in its latest move to speed the adoption of its electronic reading device.Amazon, the worlds largest online retailer by sales, said that Kindle owners will be able to borrow e-books from 11,000 libraries and make electronic annotations in the books but did not give the exact timing of the services launch.Amazon introduced the market-leading Kindle in 2007 and has priced most of the e-books it sells for less than US$9.99 (RM30) to speed up adoption and ward off competition from devices such as Barnes & Noble Incs Nook and Apple Incs iPad.Barnes & Noble introduced library lending at the same time it launched Nook in October 2009. Reuters

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