Copyblogger Weekly Wrap

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The other day, I was scheduling a teleseminar that I have on Monday, and I got totally paranoid again about time. Again.

See, I keep missing calls because Ill plan something for Eastern and the other person will plan it for the same time Central or Pacific. Deals have been lost. Hearts have been broken.

So, Im starting a movement to do away with time zones. From now on, well all just be on the same giant time zone. Because its convenient for everyone currently in my office, well use Eastern time as the standard. So when I say noon, well all know what I mean.

Lets just try and do it today or tomorrow, though, if we could, because my teleseminar is Monday. (And yeah, I know that there are scheduling programs that will convert for you, but changing the earths time distribution just seems like so much less hassle.)

Reporting from 10:37am Universal Standard Time, heres what happened this week on Copyblogger:

Monday:

Why Nobody Cares About Your Content (And What to do About it)

This from the youre ugly and nobody likes you department: Glen Allsopp reveals the harsh truth that your readers dont really care about you unless that caring is secondary to their getting a lot of value from what you write. This post has lots of stuff in it that will make you cry and run home to mommy, but it will also tell you how to fix the offending parts and get better results. Because lets face it this sort of usable information is the only reason any of us care about Glen. :)

Read the full post here.

Tuesday morning:

Priceless Lessons Learned fromScathing 1-Star Reviews on Amazon

This post is hilarious. If your writing has ever been criticized, this is a simple guide to taking that criticism for what its worth but it also contains a manatee-related Hindenberg graphic and several literal LOL references to idiocy and well-done vitriolic hyperbole. I give this post a rating of one out of five because I think Julien would want it that way.

Read the full post here.

Tuesday afternoon:

How to Build WordPress Landing PagesThat Work

Want to actually get result from your landing page and convert viewers to buyers? Then you should read this post and see all the cool things that Premise can do and comes with. If, however, you prefer ineffective landing pages, Id suggest putting this graphic on your page and calling it a day.

Read the full post here.

Wednesday:

Is Content Marketing Worth the Effort?

Itd be really funny if the body of this post was just like, No and then the whole operation just kind of decided there was no reason to exist and Brian got a job selling hats at Sea World or something. But, fortunately, we all kind of know the answer is YES but how? And why? And what should you know to look for and do when it starts to seem like a ton of hard work and youre not sure if its paying off?

Read the full post here.

Thursday:

6 Common Slip-Ups that Make Your Blog Look Bad

So youve got that traffic problem, right? As in, no traffic, or n! obody th at sticks? Maybe its because youre doing some simple little things that make you look bad (and theyre not even hard things to fix) as explained in this post. It might be these little things that drive people off. Or maybe youre spending too much time parading around in your underwear. Or you always show up at a party without bringing beer or chips. Or you smell. It could be any number of things.

Read the full post here.

Friday morning:

Email Marketing: How to Push Send and Grow Your Business

This post about how email is alive and well in the age of social media and how you can learn how to use it via a quality free Copyblogger tutorial series contains the phrase soulless self-promoting spam-bot. That alone should make you want to read it, or at least check out some of the Futurama episodes featuring Hedonism Bot.

Read the full post here.

This weeks cool links:

  • The new sales page: This is a really complicated sales page setup, but I suppose thats why it worked and why Chris Brogan likes it so much. And Ive got to admit, it sure is different.
  • Changing personas: What persona does your organization have? Because as it grows, itll need to evolve or lose all its mojo. (And we all need mojo.)
  • Why Your Blog Sucks: I decided to include this feel-good post because there werent enough reasons to feel bad about yourself in this Wrap-Up yet.
  • Creativity: the Least Important, Most Important Thing There Is: A Mad Men-themed post about an underappreciated but vital thing to business: creativity.

About the Author: Johnny B. Truant is doing a free teleseminar called How to Use Your Voice and Personality to Create a Business That Makes You Rich, Happy, and Hot with Laura Roeder and Marie Forleo. You should sign up for it.

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