Attention: Is Your Headline Getting Any?

Theres just no quiet in Vegas. Barry Manilow

Same thing online, Barry.

Like driving down the strip, even at an ungodly hour, our old pal the Internet feeds us an unending spread of exactly what we want.

Between the inbox, RSS, Twitter, and name-your-social-network-of-choice, the competition for our attention is aggressive and utterly incapable of mercy.

How can your stuff get read, watched, or listened to if its buried alive (see: invisible) under the non-stop avalanche of an entire civilizations most mundane and brilliant ideas?

It all starts in one place

In this episode Brian and I discuss:

  • The brutal reality of how many readers you really have
  • What David Ogilvy said about headlines, and why its even more important today
  • The 80/20 Rule of headline writing
  • The four indispensable ingredients every great headline must have
  • What types of headlines are perennially popular with readers, and how to write them

Hit the flash player below to listen now:

Other listening options:

Want to discover the smartest ways to mix social media, content marketing, and SEO? Weve got you covered with Internet Marketing for Smart People. Its a FREE 20-part course and email newsletter that delivers the techniques and strategies you need to know as an online marketer.

Links from the Show:

About the Author: Robert Bruce is Copyblogger Medias resident raconteur and copywriter.

StudioPress Designs take WordPress further



Comments

Post a Comment

Popular posts from this blog

Poetry puzzles

Who is Ozymandias? Why is Coleridge's Lime-Tree Bower his prison? And what is the proper spelling of The Waste Land? The solving of a poem's puzzles is one poetry's greatest pleasures In the late 1990s the indefatigable John Sutherland produced a series of entertaining books about puzzles in fiction (Why is Frankenstein's monster yellow? Where does Fanny Hill keep her contraceptives? Who gets what in Heathcliff's will?). The books were initially linked to reissues of novels in the Oxford World's Classics series, and I was struck at the time how beautifully these little inquisitions of Sutherland's, often on apparently absurd or marginal issues in the text, got readers reading again, with attention and interest. What Sutherland was doing, in effect, was smuggling serious literary criticism into an apparently superficial form of writing. Perhaps, in a sense, he was even re-inventing literary criticism. In this era of academic theorising and the downsizing of m...
Keep reading

CCCP: Cosmic Communist Constructions Photographed by Frdric Chaubin review

These images of Soviet architecture from the Brezhnev era are simply out of this world Soviet brutalism is not something traditionally thought of as beautiful, but Frdric Chaubin's stunning photographs, published under the facetious title CCCP: Cosmic Communist Constructions Photographed , should go some way to changing this. Fascinated by the massive scale of Brezhnev-era architecture, the French photographer has toured the former Soviet Union since 2003, in search of dramatic examples of these sculptural buildings. The 1970s-1990s was a strong period for Soviet architecture, especially in the peripheral republics, where outlandish designs were an expression of the striving for independence, an early inkling of the break-up of the USSR. Architects at this time picked up where they left off following the suppression of the avant-garde by Stalin in the early 1930s, and were able to capitalise on advances made in engineering in the interim period, producing buildings with enormous in...
Keep reading

BAFFLING BINGO MYSTERY DAY: 10TH ANNIVERSARY - A REVIEW AND GIVEAWAY

Image
WELCOME TO BOOKIN' WITH BINGO'S " BAFFLING BINGO DAY " I'M EXCITED TO ANNOUNCE THIS WEEK'S SPECIAL MYSTERY BOOK CHOICE IS..... 10TH ANNIVERSARY BY JAMES PATTERSON & MAXINE PAETRO ABOUT THE BOOK: For every secret... Detective Lindsay Boxer's long-awaited wedding celebration becomes a distant memory when she is called to investigate a horrendous crime : a badly injured teenage girl is left for dead, and her newborn baby is nowhere to be found. Li! ndsay di scovers that not only is there no trace of the criminals--but that the victim may be keeping secrets as well. For every lie... At the same time, Assistant District Attorney Yuki Castellano is prosecuting the biggest case of her life--a woman who has been accused of murdering her husband in front of her two young children. Yuki's career rests on a guilty verdict, so when Lindsay finds evidence that could save the defendant, she is forced to choose. Should she trust her best friend or ...
Keep reading