Copyblogger Weekly Wrap

image of Copyblogger Weekly Wrap logo

This was a fun week for me. A group of cool people and I launched The Badass Project, getting underway by debuting our inaugural interview with Copybloggers own Jon Morrow. (NOTE: If youre making assumptions about what a project with that name is, youre probably wrong and will be ashamed of yourself for thinking ill of me after you see what it actually is. Shame on you. Now subscribe to something I do as penance.)

But it got me thinking: Given the theme of the Project, what would a true Badass think if I were to shirk my duties as Wrap guy and embezzle tens of thousands of dollars from Copyblogger as I was planning on doing last weekend before getting sidelined? Would they think it was noble and good? Or would they think it was unethical?

I guess it just underscores the fuzzy nature of morality. Nobody can really say whether that would be right or wrong.

Anyway, heres what happened this week on Copyblogger:

Monday:

Has the Internet Made Teaching Lucrative?

Yeah, I really have to underscore the distinction Josh is making here, between teaching and being in education. This post is all about how to make it as a teacher online, because theres never been a better time. Its NOT about how to join the school system where, as a certain student teacher at my high school learned, the kids might just call you badger head and form small groups to set things on fire and/or loudly discuss the weekends activities while youre yammering away ignored up at the chalkboard.

Read the full post here.

Tuesday:

The Cowardly Lions Guide to Conquering! Your En trepreneurial Fears

Despite the fact that I really cant stand looking at the Cowardly Lion (whats up with that bow? Dude.) I really liked this post because it reveals a truth that most people dont understand courage isnt about not being afraid. Everyone gets afraid from time to time. True courage is taking action despite fear. To wit: the Cowardly Lions continuing to walk around in Little Orphan Annie curls despite the constant threat of hazing.

Read the full post here.

Wednesday:

The 6 Essential Steps to Writing a Killer Press Release

The press release still lives in the internet age! Luckily, this post contains somewhere between five and seven steps involved in writing a good press release, whether or not actual killers (or the band The Killers, or the 1991 Chow Yun-Fat movie The Killer) are involved. No steps involve killing, unless were talking about killing as in doing really well in getting lots of press attention. Holler!

Read the full post here.

Thursday:

Attention: Is Your Headline Getting Any?

This podcast episode is about cutting through the noise out there thats competing for your readers attention. If youve ever wanted to grab your readers by the collar and yell at them to pay attention, this is the way: The headline. There are lots of tips in the podcast, but heres a headline or email subject line that Ill tell you now is a real winner in terms of getting people to take notice: YOUR CAT IS ON FIRE! Works even if they dont have a cat. Try it.

Read the full post here.

Friday:

5 Tips for Bette! r Result s with Mobile Email Marketing

After reading this post, I was pleased to see that my email marketing messages ARE indeed mobile-friendly. Which is good, because my messages often contain directions for noble tasks best accomplished with a mobile device, like To purchase Storyselling 101, proceed to the kings dungeon and fight the dragon. However, I find that my dragon-related emails still dont convert well. What am I doing wrong?

Read the full post here.

This weeks cool links:

About the Author: Johnny B. Truant is the proud headmaster of the new Badass Project, among other less sa! vory thi ngs.
StudioPress Designs take WordPress further




Comments

Post a Comment

Popular posts from this blog

Poetry puzzles

Who is Ozymandias? Why is Coleridge's Lime-Tree Bower his prison? And what is the proper spelling of The Waste Land? The solving of a poem's puzzles is one poetry's greatest pleasures In the late 1990s the indefatigable John Sutherland produced a series of entertaining books about puzzles in fiction (Why is Frankenstein's monster yellow? Where does Fanny Hill keep her contraceptives? Who gets what in Heathcliff's will?). The books were initially linked to reissues of novels in the Oxford World's Classics series, and I was struck at the time how beautifully these little inquisitions of Sutherland's, often on apparently absurd or marginal issues in the text, got readers reading again, with attention and interest. What Sutherland was doing, in effect, was smuggling serious literary criticism into an apparently superficial form of writing. Perhaps, in a sense, he was even re-inventing literary criticism. In this era of academic theorising and the downsizing of m...
Keep reading

CCCP: Cosmic Communist Constructions Photographed by Frdric Chaubin review

These images of Soviet architecture from the Brezhnev era are simply out of this world Soviet brutalism is not something traditionally thought of as beautiful, but Frdric Chaubin's stunning photographs, published under the facetious title CCCP: Cosmic Communist Constructions Photographed , should go some way to changing this. Fascinated by the massive scale of Brezhnev-era architecture, the French photographer has toured the former Soviet Union since 2003, in search of dramatic examples of these sculptural buildings. The 1970s-1990s was a strong period for Soviet architecture, especially in the peripheral republics, where outlandish designs were an expression of the striving for independence, an early inkling of the break-up of the USSR. Architects at this time picked up where they left off following the suppression of the avant-garde by Stalin in the early 1930s, and were able to capitalise on advances made in engineering in the interim period, producing buildings with enormous in...
Keep reading

BAFFLING BINGO MYSTERY DAY: 10TH ANNIVERSARY - A REVIEW AND GIVEAWAY

Image
WELCOME TO BOOKIN' WITH BINGO'S " BAFFLING BINGO DAY " I'M EXCITED TO ANNOUNCE THIS WEEK'S SPECIAL MYSTERY BOOK CHOICE IS..... 10TH ANNIVERSARY BY JAMES PATTERSON & MAXINE PAETRO ABOUT THE BOOK: For every secret... Detective Lindsay Boxer's long-awaited wedding celebration becomes a distant memory when she is called to investigate a horrendous crime : a badly injured teenage girl is left for dead, and her newborn baby is nowhere to be found. Li! ndsay di scovers that not only is there no trace of the criminals--but that the victim may be keeping secrets as well. For every lie... At the same time, Assistant District Attorney Yuki Castellano is prosecuting the biggest case of her life--a woman who has been accused of murdering her husband in front of her two young children. Yuki's career rests on a guilty verdict, so when Lindsay finds evidence that could save the defendant, she is forced to choose. Should she trust her best friend or ...
Keep reading