Copyblogger Weekly Wrap
I took last weekend off. It was a mini-vacation with my wife, wherein the objective was to get away from the kids and dogs and do nothing, in peace and quiet for a while. Consequently, I discovered that Ive become damaged goods.
Back in the day, I was able to lay around and do nothing for weeks on end. Ive lost that ability somewhere along the way. Ive regrettably become a do-er, uneasy unless I can participate in something.
I also discovered that the less you do, the more tired you are. So on Monday, I took the day off to recover from my long weekend of motionlessness.
Heres what happened this week on Copyblogger, where theres always something industrious going on:
Monday:
The Cinderella Guide to Radically Transforming Your Business
I skimmed this post and was so inspired that I immediately bought a pretty dress and glass high heels and ran out to attend the fancy ball with a charming guy with great hair. Only after returning home that evening did I realize that I could have taken a slightly more metaphorical approach to transforming my business. But at least I got to ride in a pumpkin again, finally.
Tuesday:
Check Out the Lifestyle Theme for WordPress
If I were called upon to summarize this post (ridiculous a notion as that may be), Id sum it up by saying, Check out the Lifestyle Theme for WordPress. If pressed, I might then tease by saying that many more details on why said checking out would be neat are in this post. All of this in theory, of course.
Wednesday:
5 Landing Page Mistakes that Crush Conversion Rates
This post illustrates the imaginary long-standing feud between Brian Clark and Gary Vaynerchuk over the meaning of the word crush. Youll discover five ways you can screw up your landing page and your conversion rates, and if you arent careful, you might Crush It!, and then youll be sorry.
Thursday:
The Secrets to Landing Pages that Work
Because the folks here at Copyblogger are cool and dont want to leave you hanging, this installment of the IMfSP podcast follows up on yesterdays post about landing pages that suck and tells you how to create ones that actually do things. Not sure what your audience wants, possibly because you dont have an audience? Weve got your answers.
Friday:
Freedom, Money, Time and the Key to Creative Success
Copyblogger regular and poet Mark McGuinness created a cool eBook that you can download for free, and you really should do so now. Its called Freedom, Money, Time and the Key to Creative Success, and its about freedom, money, and some third thing. If want more of those three things, you should check it out. Mental note: Ensure that the third thing isnt crocodiles.
Friday (again):
5 Rea sons Copywriters Need to Get Data Or Get Out of the Business
I still dont understand why copywriters need any Star Trek character, let alone Lieutenant Commander Data. This post is all about using stats and metrics to show your clients that you can write copy that sells, and nothing at all about sentient androids. Ill just add one tip I learned the hard way: If you do decide to get Data, make sure its the real Data. His evil brother Lore is identical, and Lore might bring the wrath of the Borg on you, which can really suck.
This weeks cool links:
- Secrets to Making Money Online: I think Darren just did this post as SEO linkbait. But either way, this one delivers what he promises and hes got that cool Aussie accent going on.
- SEO Traffic is the CLEANEST and MOST VALUABLE Traffic Online: This post expresses an opinion about SEO traffic. Can you guess what it is?
- Rethinking Brand Positioning in a Nation of Narcissists: Not sure what your marketing has to do with Miley Cyrus or Kim Kardashian? Not sure what Miley Cyrus and Kim Kardashian have to do with this posts title? Read on!
About the Author: Johnny B. Truant specializes in selling through stories and would like very much to set you up with a cheap blog or website. (Thats cheap as in inexpensive, not as in tawdry.)
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